Prime Day deals are here

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Latest in deals

• Yeti discounts. Tons of Yeti coolers and tumblers are on sale for Amazon Prime Day.
• Not an Amazon fan? Shop the best competing sales from Macy's, Nordstrom, Gap and more.
  
• Luggage deals. Shop our travel team's favorite luggage and gear and save over 50%.
• In my cart. If there's one thing I'm buying during Prime Day, it's these cheap earbuds that have better sound than AirPods.
  by Lindsey Smith

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Lightning Deals offer some of the deepest discounts on Prime Day, but they're only available for a short time and sell out fast. Check out Underscored's live coverage of the top deals of the day right here.

These are the best deals our experts think are worth grabbing during Amazon Prime Day. Shop these incredible discounts before they sell out and keep scrolling for more sales.

Reader favorite

Smart Kup Car Cup Holder Expander

$13 $22

40% off, Save $9

Our readers can't get enough of this car cup holder expander that fits any and all cups and water bottles, including your Hydro Flask or Yeti.

Reader request

Black + Decker One-Touch Coffee Grinder

$15 $25

40% off, Save $10

With 14,000 reviews, this bestselling coffee grinder is a breeze to use. Plus, it also works great with herbs and nuts.

Ring Indoor Cam

$30 $60

50% off, Save $30

Secure your home for less with a 50% savings on the bestselling Ring Cam. It's worth it for 30 bucks, and your peace of mind is priceless.

Best tested

Amazon Fire HD 10 Tablet

$75 $140

46% off, Save $65

For under $100, this is a great pickup. From streaming to browsing, the 13-hour battery has you covered.

Read our review

Shark NV352 Navigator Lift Away Upright Vacuum

$100 $200

50% off, Save $100

No matter the job, this vacuum has you covered. It works great on stairs, carpet and bare floors, and the swivel steering makes it easy to handle.

Note: The prices above reflect the retailers' listed price at the time of publication. Due to the nature of sales, prices may fluctuate throughout the day.

Amazon Prime Day has officially begun, and our editors have already been working for hours to bring you the best deals across the mega-retailer. We'll be updating this article throughout the day so make sure to keep checking back for the latest discounts.

• Neckband bluetooth speaker (40% off when logged into Prime)
• Toto electronic bidet toilet seat (52% off)

Have a specific item you want to see sales on? Click here to email us your recommendations.