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Brand Social Trend Report: Q2 2024Flat lays, the word "ownable", Snapchat text, TikTok Shop, and more.My most popular newsletter series is back. Welcome to the Brand Social Trend Report: Q2 2024. These are the trends that stuck out, the formats that took over, and the themes that felt inescapable. This quarter’s report covers things like:
We’ve also got trends submitted by guest contributors like Christina Vittas (social at Sesame Workshop), Nick Gallo (CEO of Loop), Cameron Sackett (social at Away), Uber Bautista (social at Morning Brew), Nathan Jun Poekert (fractional consultant and advisor), Nikita Walia (founder of BLANK), and Natalie Browne Holmes (community, brand marketing, and growth at Topicals). If this is your first time receiving one of these reports, welcome. You can find my Q1 2024 report here and Q4 2023 report here. These are newsletters for paid subscribers that arrive in your inbox at the end of every quarter. (Yes, I know this one is a few weeks late—sorry!) What I love about these reports is that they are the perfect counterpart to the more macro trend reports that get passed around. These are trends that my peers and I are noticing, not what we’re told we should care about based on a survey. It’s a little bit of science and a whole lot of gut. Kind of how I approach social strategy in general. Let’s dig in... Unlock this post for free, courtesy of Rachel Karten.A subscription gets you:
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